There have been many ups and downs in the rug business. The beginning was the toughest, trying to find where I could buy Moroccan rugs, using my limited Arabic. I was given a tip that outside of the city, in the foothills of the Middle Atlas mountains, there was a Tuesday rug souk. So, I left early to be there at 10 am, making sure I would get a chance at the very best selection. However, when I arrived, I realized that everything had already been sold, and there was just a bunch of donkeys standing around.
It took me months to figure out, where were these village souks that sold rugs? Villagers would bring in their old, vintage rugs to sell, but they arrived around 5 am, and were done selling by 7 am. This meant, to make it in time, I had to leave my house in the city around 3 am. I was often standing around, looking at rugs in the dark, with a flashlight. However, this is how I found some of the most beautiful gems and laid the foundation for amazing friendships.