{"product_id":"newnews-vintage-unique-boucherouite-berber-runner-rug-3x11","title":"NewNews (3'2\" x 11') – Vintage Unique Boucherouite Berber Runner","description":"\u003ch3\u003e\u003cstrong\u003eA Rare Discovery: The Boucherouite Berber Runner\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNewNews\u003c\/strong\u003e rug is an absolute standout in our collection. Handwoven Circa 1970s, this authentic vintage \u003cstrong\u003eBerber\u003c\/strong\u003e runner—woven in the highly expressive Boucherouite style—features a truly unique speckled base punctuated by vibrant, multicolored diamond motifs. It is the kind of rare, exceptionally cool piece that simply does not exist anywhere else, perfectly capturing the eclectic and resourceful soul of Moroccan artistry.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExpressive Moroccan Craftsmanship\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMeasuring an impressive 3'2\" x 11', this stunning runner boasts a thick \u003cstrong\u003eApproximate 1-inch thickness\u003c\/strong\u003e. Woven from 100% \u003cstrong\u003eHandwoven Wool\u003c\/strong\u003e, its incredibly tactile, shaggy texture provides luxurious comfort underfoot while acting as a striking visual anchor. Whether placed in a long hallway, a lively creative studio, or a narrow gallery space, it perfectly captures the freeform artistry that high-end interior designers covet.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Curate It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne-of-a-Kind Design:\u003c\/strong\u003e The combination of a textured, neutral-speckled base with vivid, colorful diamond outlines is remarkably rare.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Runner Dimensions:\u003c\/strong\u003e At 11 feet long, it effortlessly draws the eye and elongates hallways with vibrant artistic flair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlush \u0026amp; Tactile:\u003c\/strong\u003e The 1-inch thick pile is wonderfully soft and texturally rich, providing undeniable warmth and comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpressive Berber Artistry:\u003c\/strong\u003e A beautifully preserved 1970s masterpiece that champions authentic, unmatched Moroccan artisanship over standard uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVintage Boucherouite Berber Runner (SKU: n.562)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3'2\" x 11' (0.97m x 3.35m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e100% Handwoven Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eThickness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApproximately 1 Inch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eEra\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCirca 1970s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMorocco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVery Good (Professionally Cleaned \u0026amp; Restored)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cstrong\u003eCare for Vintage Treasures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVintage wool rugs are durable yet precious. We recommend rotating periodically for even wear. Vacuum with the beater bar off on a low setting. Blot spills immediately with a clean, white cloth. Professional cleaning is recommended to maintain the vibrancy of its colorful details and the integrity of its textured pile.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor specific inquiries about the provenance or condition of this \"NewNews\" piece, please email \u003cstrong\u003einfo@illuminatecollectiverugs.com\u003c\/strong\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"Illuminate Collective","offers":[{"title":"Default Title","offer_id":38060634243250,"sku":"0562","price":475.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/4623\/products\/discover-the-unique-beauty-of-antique-moroccan-rugs-at-illuminate-collective-716687824.jpg?v=1765696509","url":"https:\/\/www.illuminatecollectiverugs.com\/products\/newnews-vintage-unique-boucherouite-berber-runner-rug-3x11","provider":"Illuminate Collective ","version":"1.0","type":"link"}