{"product_id":"strong-tower-vintage-bold-beni-ourain-runner-rug-3x8","title":"Strong Tower (3'4\" x 7'10\") – Vintage Bold Beni Ourain Runner Rug","description":"\u003ch3\u003e\u003cstrong\u003eA Bold Architectural Statement: The Beni Ourain\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eStrong Tower\u003c\/strong\u003e rug commands attention from the moment you enter the room. Handwoven Circa 1970s from 100% \u003cstrong\u003eHandwoven Wool\u003c\/strong\u003e, this authentic vintage \u003cstrong\u003eBeni Ourain\u003c\/strong\u003e piece features a stunningly bold black and white geometric pattern. The thick, structured diamond lattice—punctuated by striking intersection nodes—creates a powerful architectural look that beautifully anchors modern, minimalist, or transitional spaces.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003ePlush Comfort \u0026amp; High Contrast\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMeasuring a versatile 3'4\" x 7'10\", this wide runner boasts a deeply luxurious \u003cstrong\u003eApproximate 1-inch thickness\u003c\/strong\u003e. The hand-spun wool provides the signature cloud-like comfort that makes High Atlas textiles a must-have for top interior designers. Whether styled down a wide hallway, in a striking entryway, or alongside a master bed, it offers both dramatic visual impact and undeniable tactile warmth.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy We Curate It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStriking Geometric Design:\u003c\/strong\u003e The bold, reinforced diamond pattern offers a stronger, more structured take on the classic Moroccan lattice.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-Contrast Palette:\u003c\/strong\u003e The timeless combination of creamy white wool and deep black lines effortlessly elevates any sophisticated interior.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile 3x8 Proportions:\u003c\/strong\u003e Its 3'4\" width makes it a substantial piece that perfectly bridges the gap between a standard runner and a small area rug.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLuxurious Tactile Experience:\u003c\/strong\u003e The 1-inch thick wool pile is extraordinarily soft and shaggy, inviting you to walk barefoot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable style=\"width:100%\"\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eVintage Bold Beni Ourain (SKU: n.1590)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e3'4\" x 7'10\" (1.04m x 2.39m)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e100% Handwoven Wool\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eThickness\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eApproximately 1 Inch\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eEra\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eCirca 1970s\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eMorocco\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eVery Good (Professionally Cleaned \u0026amp; Restored)\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003e\u003cstrong\u003eCare for Vintage Treasures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVintage wool rugs are durable yet precious. We recommend rotating periodically for even wear. Vacuum with the beater bar off on a high-pile setting to protect the plush 1-inch pile. Blot spills immediately with a clean, white cloth. Professional cleaning is recommended to maintain the crisp contrast of its bold black and white pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor specific inquiries about the provenance or condition of this \"Strong Tower\" piece, please email \u003cstrong\u003einfo@illuminatecollectiverugs.com\u003c\/strong\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"Illuminate Collective","offers":[{"title":"Default Title","offer_id":18637351452739,"sku":"1590","price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/4623\/products\/vintage-wool-rug-vintage-shag-rug-illuminate-collective-680727606.jpg?v=1765689898","url":"https:\/\/www.illuminatecollectiverugs.com\/products\/strong-tower-vintage-bold-beni-ourain-runner-rug-3x8","provider":"Illuminate Collective ","version":"1.0","type":"link"}