{"product_id":"your-crush-vintage-purple-diamond-beni-ourain-moroccan-runner-3x7","title":"Your Crush (2'7\" x 7'4\") – Vintage Purple Diamond Beni Ourain Moroccan Runner","description":"\u003ch3\u003e\u003cstrong\u003eA Purple Passion: The Beni Ourain Runner\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf you have a crush on unique colors and timeless design, the \u003cstrong\u003eYour Crush\u003c\/strong\u003e rug is guaranteed to sweep you off your feet. Handwoven Circa 1960s from a premium blend of \u003cstrong\u003eWool and Cotton\u003c\/strong\u003e, this authentic vintage \u003cstrong\u003eBeni Ourain\u003c\/strong\u003e Moroccan piece is a brilliant celebration of warm, minimalist tribal artistry with a vibrant twist. Set against an intensely plush, cloud-like cream canvas, the weaver crafted a continuous, structured grid of classic geometric diamonds. Rather than using traditional dark wool, this iconic lattice pattern is woven in a fabulous, vivid purple that pops brilliantly against the natural background. It is a highly expressive, deeply uplifting work of mid-century floor art.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eCloud-Like Comfort \u0026amp; Narrow Proportions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMeasuring a highly adaptable 2'7\" x 7'4\", this spectacular runner boasts a deeply luxurious \u003cstrong\u003eApproximate 3\/4-inch thickness\u003c\/strong\u003e. This beautifully preserved, intensely textural profile offers the ultimate insulating warmth and cloud-like softness of natural vintage materials while remaining highly manageable in everyday living spaces. Its narrow near 3x7 footprint makes it the perfect high-character foundational piece to anchor a tight hallway, bring an unbelievable burst of colorful warmth to a galley kitchen, or provide a deeply comforting, high-impact landing beside your bed.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy We Curate It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAuthentic Beni Ourain Heritage:\u003c\/strong\u003e The incredibly plush cream background paired with a structured, minimalist diamond lattice is the iconic, highly sought-after hallmark of the Beni Ourain weaving tradition.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVibrant Purple Lattice:\u003c\/strong\u003e The unexpected pop of purple yarn gives this classic geometric design an incredibly modern, playful, and unapologetically joyful personality.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuper Soft 3\/4-Inch Pile:\u003c\/strong\u003e The exceptionally thick, dense texture provides an amazingly soft, comforting feel underfoot that you will absolutely love sinking into.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile 3x7 Scale:\u003c\/strong\u003e Its narrow runner dimensions make it an ideal, high-impact piece that effortlessly fits into a wide variety of transitional floor plans.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable style=\"width:100%\"\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eVintage Purple Diamond Beni Ourain Runner (SKU: n.1055)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e2'7\" x 7'4\" (0.79m x 2.24m)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eWool and Cotton Blend\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eThickness\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eApproximately 3\/4 Inch\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eEra\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eCirca 1960\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eMorocco (Beni Ourain Region)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eVery Good (Professionally Cleaned \u0026amp; Restored)\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003e\u003cstrong\u003eCare for Vintage Treasures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVintage Moroccan rugs are durable yet precious. We recommend rotating periodically for even wear. Vacuum with the beater bar off on a low setting, using a high-pile setting to protect the deeply plush 3\/4-inch pile and fringed ends. Blot spills immediately with a clean, absorbent white cloth. Professionally clean for best results to maintain the wonderfully soft texture and the crisp vibrancy of its purple patterns.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor specific inquiries about the provenance or condition of this \"Your Crush\" piece, please email \u003cstrong\u003einfo@illuminatecollectiverugs.com\u003c\/strong\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"illuminate collective","offers":[{"title":"Default Title","offer_id":28959108742,"sku":"1055","price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/4623\/products\/vintage-rug-vintage-inspired-rugs-718171485.jpg?v=1765714027","url":"https:\/\/www.illuminatecollectiverugs.com\/products\/your-crush-vintage-purple-diamond-beni-ourain-moroccan-runner-3x7","provider":"Illuminate Collective ","version":"1.0","type":"link"}