IMPACT

EMPOWERING WOMEN

We believe that empowered women change the world. The Clinton Global Initiative reports that women reinvest 90% of their income back into their families and communities. This spurs inclusive economic progress, expands markets, and improves opportunities for better health and education for themselves, their families, and their communities. Pretty powerful, right?

ETHICAL WORKING ENVIRONMENT

In our workshop, the needs and comfort of our artisans come first. We take care of our team by providing a safe, clean, and fun working environment. We are committed to supplying our weavers with the highest-quality materials and tools to enable them to practice their craft to the best of their abilities. We cultivate an environment centered on professional development and self-care, setting aside time each week for both.

RESPONSIBLE SUPPLY CHAIN

At every step of our supply chain, we are committed to purchasing from responsible and ethical suppliers. Our wool is sourced from rural shepherds, then hand-dyed using low-impact dyes before being woven into a beautiful, one-of-a-kind rug. We believe in supporting small and micro businesses, which are the heart of the world economy. We refuse to work with huge suppliers or harsh chemicals. 

PRESERVING TRADITIONS

Women are the bearers of the Moroccan weaving tradition and each woman, family, and region uphold distinct styles and techniques that have been honed and perfected over hundreds of years. Though the recent design trend in vintage Moroccan rugs shines a very well-deserved light on their unique beauty, the vintage market cannot fully support the artisans in today’s economy. Integrating and producing contemporary pieces creates financial incentive for the weavers to preserve their craft and pass along cultural knowledge to their children, protecting the weaving tradition for generations to come.