The Groove - 2'10 x 6'4 - 0.86m x 1.93m

I was a little nervous about buying this rug online without being able to see it in person, but I was immediately filled with joy when I saw it! The rug is so full of personality and the colors are so warm and vibrant. Could not be happier!!

The rug looks perfect in the spot I chose it for. I’m very happy with this purchase.

The rug I ordered was perfect for the space. The colors are fantastic. The customer service was superb.

I saw this rug many months ago and loved the pattern so much! I needed it in a runner size which was not listed as an option. Time passed and I kept thinking about this rug and just could not find anything else that was as perfect for my space as this rug with the beautiful and vibrant colors. I eventually noticed that somewhere it was written that they would custom make sizes for their customers. I emailed immediately. The very next morning I received an email from Justin that he would be happy to help. We emailed back and forth a few times to get the details all worked out. Justin was so incredibly responsive and patient with all my emails and questions. This is one of the BEST customer service experiences I have had. You can find many of their beautiful and unique rugs and get them in the exact size you need! I received my rug and the colors are exactly as they were on their their website. I am so happy and grateful for all the time and help Justin gave me as I now have my perfect rug. Thank you!

It’s a lovely rug. Thick, soft, good quality really makes the room feel peaceful. The purple is a bit more saturated than the image, but it’s still beautiful. Love to lay on it.

It takes some time because the rugs are made to order, but it’s worth it. Very high quality item, just beautiful, and customer service was super responsive and great. Sent me pics of the rug in progress. Love it !

My client loves it...it is beautiful and luxurious.

I just received my rug. It’s even better than I thought it would be. I will definitely buy again. Thanks Justin for answering all of my questions and customizing the size needed to fit the space!

As excellent as all of our other selections!

Don't hesitate purchasing from this company. I bought two rugs at two different times and both times I had some questions for the seller. Justin responded to me very quickly and professionally on both occasions, and offered to send videos both times, which he followed up on the very next day. He's the type of seller you hope everyone would be. The rugs were exactly as described, and high quality.

Bought 5 rugs in total and are totally obsessed with the quality. Communication and delivery were all amazing too.

Absolutely obsessed with this rug. Awesome quality and the sellers were in constant communication. We are so thrilled (we bought more immediately).

I ordered Life of the Party for a client. My client was alarmed because it was folded up so tight. I assured her it would release and look incredible within hours. It DID and she is thrilled. And her twin 9 year olds spent a lot of time rolling around on it because it is SO SOFT and luxurious. Stunning!

Over the years we’ve purchased a number of rugs from Illuminate Collective and we love them all! They bring so much character and texture to every room. Thank you!

Truly a beautiful rug, and a work of art. Justin was extremely communicative and helpful throughout the shopping and buying process.